About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
Purpose of the Role
The purpose of this role is to convert Off Trade plans into disciplined retail execution across assigned customers, territories, distributors and outlets. The role ensures Diageo wins the shelf and the shopper by improving availability, distribution, visibility, display execution, price compliance, promotional follow-through and customer / distributor issue resolution.
This role exists to make the Off Trade plan visible at store level.
Decision Making
Decision Area
What the role decides / recommends
Boundaries, support or escalation
Customer / outlet execution priorities
Decides day-to-day priorities for assigned Off Trade customers, territories or outlets, including distribution, availability, visibility, price compliance, promotion and issue resolution.
Works within approved Off Trade plan, customer agreements, pricing guardrails, investment guidelines and execution standards.
Outlet performance interventions
Recommends actions to improve sell-out, distribution, availability, visibility, promotional execution, service and merchandising.
Uses field visits, customer feedback, distributor input, PULSE, execution data and sell-out signals.
Functional & Leadership Responsibilities
• Execute Off Trade priorities in assigned customers, territories and outlets.
• Focus on distribution, availability, shelf, visibility, displays, pricing and promotional compliance.
• Build relationships with customers, store teams, distributors and merchandisers.
• Identify opportunities in assortment, placements, promotions, pricing, shopper conversion and rotation.
• Monitor stock, service, pricing, delivery, distributor execution and merchandising gaps.
• Capture retail intelligence on competitor activity, shelf share, promotion quality, shopper behavior and execution issues.
• Lead through field discipline and commercial integrity.
Key Outputs / Deliverables
1. Retail Outlet Execution Tracker
2. Availability and Distribution Opportunity Pipeline
3. Price / Promo Compliance Tracker
4. Distributor / Merchandising Issue Log
5. Retail Execution Feedback
6. Customer / Territory Performance Update
7. Customer / Distributor Feedback Inputs
Key Interface
Nature of Interaction
- BHead Off/ Off Trade Lead /Manager
- Align customer / territory priorities and escalation topics.
- Customers / Outlets / Distributor Teams
- Manage day-to-day execution and issue resolution.
- Off Trade Activation
- Coordinate POSM, displays and promotional execution.
- Off Trade Sales Operations
- Align segmentation, coverage, execution planning, incentives and distributor routines.
- Commercial Planning
- Align cycle plans and activity timing.
- RGM / Value Creation
- Ensure pricing and value guardrails are executed.
- Supply / Customer Service / IBP
- Resolve availability, service and order issues.
- Distributor / Partner Teams
- Coordinate stock, route execution and outlet servicing.
- Performance & Execution Reporting
- Provide outlet signals for PULSE.
Experience and Required Qualifications
- University Professional (Administrative careers or fines)
- Knowledge of English.
- Analytical and “commercial acumen” capacity Structure.
- Passion for sales.
- Negotiation Skills and Business Relationship Building.
- Deep understanding of the needs of customers and consumers of the channel.
- Proven experience in street fieldwork with routes and clients.
- Excellent communication skills and ability to work in a team effectively.
- Results-oriented and ability to work under pressure in a dynamic environment.
- Analytical capacity for the evaluation of results and budget management.
- Excel and PBI management.
- Availability at night and weekends.
- undefined
- Power Skills
- Empathic
- Proactivity- Dynamic
- Decisive to take risks
- Curiosity
- Strength in teamwork
- Ability to move teams based on achieving goals
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.
